COOKIE POLICY

Last updated: December 2025

The www.uptowncap.ro website is operated by UPTOWN CAPITAL STRATEGIES SRL ("UPTOWN CAPITAL STRATEGIES", "we", "us", "the company"). This Cookie Policy explains how we use cookies and similar technologies and how you can manage your preferences regarding them.

On the site we use:

strictly necessary cookies – no consent,
statistics and marketing cookies – only with your consent.

Consent can be changed or withdrawn at any time.

1. What are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow:

the correct and safe functioning of the website,
analyze how the site is used,
Personalize the user experience based on your preferences.

Cookies may be set by us ("first-party") or by third parties ("third-party").

2. What Types of Cookies We Use

2.1. Strictly necessary cookies (no consent)

These cookies are essential for the operation of the website and for security. They cannot be disabled through our systems and do not collect data for marketing purposes.

Example:

session cookies
Security cookies (e.g. form protection, abuse prevention)

Legal basis: legitimate interest – Art. 6(1)(f) GDPR (technical operation and security).

2.2. Statistics (analytical) cookies – based on consent

These cookies help us understand how users navigate the website so that we can improve their experience.

They are only activated with the user's explicit consent.

Examples (depending on the implementation):

Google Analytics (IP anonymous)
Matomo Analytics
Other traffic measurement instruments

The data collected is anonymized where possible.

Legal basis: consent – Art. 6(1)(a) GDPR.

2.3. Marketing / tracking cookies – based on consent

These cookies are used to:

remarketing,
Display personalized content
Measuring the performance of advertising campaigns.

They are only enabled if the user gives explicit consent.

Examples:

Meta Pixel
Google Ads Remarketing
YouTube (for embed videos)

Legal basis: consent – Art. 6(1)(a) GDPR.

2.4. Functional cookies (optional)

These cookies improve the functionality of the website and the browsing experience (e.g. saving a user's preferences).

They are only set if they are required for a requested functionality.

3. Cookies Placed by Third Parties

Certain cookies may be set by third-party services integrated into the site, such as:

YouTube (for embedded videos),
Google Maps (for maps)
plugin-uri de social media.

Third parties are responsible for how they process the data collected through their cookies. We encourage you to review their privacy policies.

4. Lifespan of Cookies

Session cookies: they are automatically deleted when you close your browser.
Persistent cookies: remain on your device for between 1 day and 24 months, depending on the type and settings of the provider.

The specific durations are detailed in the cookie management panel (banner/dedicated module).

5. How you can Control Cookies

The first time you visit the site, the consent banner appears that allows you to:

accept all cookies,
reject non-essential cookies,
Customize your preferences.

You can change your options at any time by:

the "Change Cookie Preferences" section available on the Website, or
browser settings (cookie deletion, cookie blocker, etc.).

The withdrawal of consent does not affect the lawfulness of the previous processing.

6. Transfer of Data Collected through Cookies

The data collected through cookies may only be transferred to analytics or marketing service providers if you have given your consent.

If a supplier is located outside the European Economic Area, UPTOWN CAPITAL STRATEGIES ensures that the guarantees provided by the GDPR (Standard Contractual Clauses, adequacy decisions, etc.) are met.

7. Contact

For any questions regarding cookies or personal data protection:

📧 office@uptowncap.ro

🏢 27-33 Nerva Traian Street, Staircase B, 1st floor, office 6, Sector 3, Bucharest

📞 +40 726 685 150